Franklin-based Fable Beard Co., known for its fantasy-themed beard care products, has partnered with The Store, a nonprofit free grocery store serving individuals and families facing food insecurity, to create a one-of-a-kind character: The Cultivator. Inspired by The Store’s motto, “Love at the Core,” The Cultivator is a symbol of generosity and nourishment. His signature scent features notes of crisp green apple, with artwork showing him wielding the fruit beside a tree engraved with the motto. This exclusive beard care product is available only at The Store, where it’s stocked on the shelves for those the nonprofit serves.

About Fable Beard Co.

Fable Beard Co. is a Franklin-based grooming brand that blends storytelling with self-care. Each product features a unique character, like The Hero, The Distiller, or The Inventor, along with an imaginative scent profile. Fable offers beard oils, balms, butters, washes, and more, all crafted with high-quality ingredients and a sense of adventure.

About The Store

Founded by Brad and Kimberly Paisley, The Store is a free grocery store in Nashville that operates with dignity and compassion at its core. It offers individuals and families the ability to shop for their groceries at no cost, in a setting that mirrors a traditional grocery store experience. The mission of The Store is to address food insecurity while upholding respect and choice for every shopper.